Ads/Signs in Tokyo

The more in-your-face, the better is the way things are done in this city.

The main components to most ads and signs are 1- lots of colour, 2- lots of writing, 3- lots of signs together in one spot.

Of course, it doesn’t stop there. There must also be very loud yelling and/or music. In some areas (like where I live…..Harajuku, Shibuya, Shinjuku areas) the noise gets so high and so saturated that it’s impossible to understand what anyone is advertising in the first place. There are many young people yelling at the top of their lungs all day, until they get permanent raspy voices.

I personally would love this tradition to stop, since I’ve noticed no one pays attention to all the noise (they’ve “learned to block it out”, as all of my friends tell me).